Who We Are
NitroPlay Group is a Dubai-based iGaming operations company focused on the management and growth of online betting platforms. With over 12 years of industry expertise, our core mission is to empower both in-house brands and external betting projects through full-service operations, performance marketing, and crypto-driven scalability.
Our Operational Philosophy
At NitroPlay, we don’t just build platforms — we run them. From frontend UX to backend risk controls, every aspect of our managed platforms is optimized to perform under high volume, high risk, and dynamic environments. Our centralized team oversees development, compliance, payments, content, retention, and analytics under one unified operation.
⚡ Flagship Brand: BetLahze.com
Launched in 2023, BetLahze.com is one of NitroPlay Group’s fully managed properties and a leading brand in the Farsi-speaking betting ecosystem.
Built on our proprietary operations model, BetLahze combines fast-entry gameplay (like Crash, Balloon, Penalty, Dice) with a modern sports betting engine. From day one, our team handled:
- Full technical setup and hosting
- Payment systems (crypto-focused: USDT/TRX)
- User acquisition via Telegram marketing
- Bonus campaigns and in-game engagement loops
- Daily risk/odds adjustments
- 24/7 support and moderation team
With over 50,000 active monthly users, BetLahze has become a trusted destination for users seeking fast, accessible and private gaming experiences.
🏗️ Other Brands Operated by NitroPlay Group
- TAS20.com: A minimal, mobile-first betting platform with dice, crash games and instant wallet payouts
- +1 Upcoming Brand (Q3 2025): Focused on international expansion, currently under build phase
🤝 For Platform Owners
Beyond our own brands, NitroPlay Group offers white-label management and revenue-share operations for existing betting site owners. Our partners retain ownership while we take full control of operations, optimization and growth.
📍 Headquarters
Business Bay, Dubai, UAE
📩 contact@nitroplaygroup.com
NitroPlay Group is not just a company. We are the operational backbone behind high-performing betting brands.